Loic Biver is the son of Mr. Jean-Claude Biver, president of LVMH watch division and chairman of Hublot, one of very few names that have left a mark in the history of watchmaking industry. Not surprisingly, Loic inherited the passion for watchmaking from his father.
In 2005, he graduated from the renowned HEC Paris and decided to study in Renmin University of China. In 2007, he moved to Hong Kong and joined Swiss Prestige, one of the major retailers of Swiss watches in Asia. He was then made the brand manager of Hublot Hong Kong in his fourth year there.
In 2011, Loic moved to Shanghai and was appointed as the director of Hublot China as part of LVMH group. 3 years later, he took the role as the general manager of Hublot Greater China. With his entrepreneurial flair and extraordinary leadership, Hublot has grown with great momentum and made incredible achievements since its first boutique was opened in Shanghai in 2009.