A proven successful business leader, advertising executive, and marketer, Melvin’s career spans 23 years working with some of the biggest brands in the advertising industry. His career began with Asia Pacific Breweries Limited (APB) and spent the next 9 years managing APB’s flagship beer brand, Tiger Beer, which became South East Asia’s #1 Beer Brand.
While working as DBS Head of Consumer Marketing he notably conceptualized the bank’s plans for developing a bank that appealed to millennial. The plan eventually became the cornerstone of all the digitalization DBS underwent to eventually win Euromoney’s World Best Digital Bank award.
At the end of 2011, Melvin moved to the “sell” side of marketing by taking up the role of CEO of Singapore and Malaysia for Havas Media Group, the largest independent global advertising agency group from France. He was credited with growing the agency from 40 staff to 150 in 4 years, whilst quadrupling profits for the agency during the same period. He subsequently progressed to take on a regional role as Chief Commercial Officer for the agency in the APAC region building business for the group across 18 countries.
He is now the Executive Director of Artimedia.